In short, I'm like you: just trying to make the world better than I found it. My approach includes amplifying socially impactful organizations and stories by leading teams, developing strategic plans, creating multimedia marketing campaigns, editing, and writing.
A desire to more deeply understand how people process the world drew me to study psychology in undergrad, when I also tutored newcomers to Canada and supported individuals with disabilities. A passion for amplifying purpose-driven stories ultimately led me to pursue a graduate degree in journalism from New York University. I later reported on human rights issues and marginalized workers, nonprofit leaders and changemakers, social entrepreneurship, sustainability, and volunteerism for publications that included Entrepreneur, Inc., NationSwell, OZY, and HuffPost. I also spent eight months reporting for The Wall Street Journal's “Waste Lands” series, which revisited the little-noticed aftermath of the U.S. nuclear-arms buildup and earned a Pulitzer Prize nomination.
My interests in social issues and mentoring others intersected when a team of students asked me to join them in the Hult Prize, a global competition for assisting nonprofits in tackling the world's most pressing problems. We spent months creating a human-centric support model to serve the charity SolarAid and its community. President Bill Clinton announced our concept was one of three winners from around 4,000 proposals and cited our team in his Time magazine cover essay: “The Case for Optimism.” The experience compelled me to work more closely with students, and I created and taught courses in social entrepreneurship and journalism for Humber College and Ryerson University.
As a journalist, editor, then marketer, I acquired and grew audiences for media companies in the U.S. and U.A.E as well as a tech company based in Canada, with impact that rippled through the Internet, social media, radio, TV, print, and even a festival in Central Park. As a leader, I continually strive to be a compassionate guide. In New York City and Silicon Valley, I co-managed global newsrooms of multimedia correspondents. In Toronto, I led teams of video producers, content marketers, and content strategists for Shopify as it scaled into Canada's most valuable company—and I documented its global economic impact in the process. Throughout it all, I actively sponsored growth opportunities and promotions for colleagues while managing rapid organizational change, running creative sprints, hiring new team members, and launching timely initiatives.
Now I write for the talented team at SickKids Foundation, where we believe fighting for the health and well-being of children is one of the most powerful ways to improve society. I'm also a board member at Social Planning Toronto, which works to improve equity, social justice and quality of life. Please reach out if you'd like to change the world together.