At SickKids Foundation, the largest charitable funder of child health research in Canada, I support our marketing, donor experience and impact, and fundraising teams. I'm also a Board member at Community Foundations of Canada, a network of more than 200 foundations driving local solutions for national change. My interest in films has evolved from reporting at the Abu Dhabi Film Festival and TIFF to serving as a jury member at Edmonton's inaugural FascinAsian Film Festival and on the Board of Directors at EIFF.
Brand Storytelling, Strategic Communications & Marketing
My work across the philanthropic, tech, post-secondary, and media industries has appeared in transformational gift proposals, C-suite speeches and letters, annual endowment and impact reports, strategic plans, newspaper analyses, magazine features, book chapters, branded content channels, broadcast shows, televised and online videos, a mini-doc, radio programs, live talkshows, university/college classrooms where I taught journalism and social entrepreneurship, a festival in Central Park where I oversaw editorial coverage, and an award-winning podcast where I was the showrunner for multiple seasons.
A Player-Coach Approach
From offices in New York City, Abu Dhabi, and Silicon Valley — and while reporting and editing from the field across the United States or Middle East and North Africa region — I helped manage three separate global newsrooms during tumultuous transitions such as the Arab Spring and 2016 U.S. presidential election. In Toronto, I led or co-led Shopify's teams of content marketers, video producers, and content designers while educating e-commerce entrepreneurs. Early in the COVID-19 pandemic, I began creating and leading work to advance paediatric health and well-being.
Social Advocacy
Through my occupational twists and turns, I've remained a writer at heart with curiosity as my compass. As a freelancer, I advocated for social change through articles in Entrepreneur, Inc., Yahoo, and HuffPost, among other publications. At The Wall Street Journal, I contributed eight months of reporting to a front-page series: “Waste Lands,” about often overlooked sites that once produced nuclear weapons but could still pose contamination risks. These news reports and searchable database became a finalist for a Pulitzer Prize.
