BIO

At SickKids Foundation, the largest charitable funder of child health research in Canada, I support our marketing, donor experience and impact, and development (fundraising) teams. I'm also a Board member at Community Foundations of Canada, a network of more than 200 foundations driving local solutions for national change. My interest in film-based storytelling has evolved from reporting at the Abu Dhabi Film Festival and TIFF to serving the Board of Directors at EIFF and juries at the Digital Publishing Awards and Edmonton's inaugural FascinAsian Film Festival.

Comms & Marketing Experience

My work across the philanthropic, tech, post-secondary, and media sectors has appeared in transformational gift proposals, C-suite speeches and letters, annual endowment and impact reports, strategic plans, newspaper analyses, magazine features, book chapters, branded content channels, broadcast shows, televised and online videos, a mini-doc, radio programs, live talkshows, university/college classrooms where I taught journalism and social entrepreneurship, a festival in Central Park where I oversaw editorial coverage, and an award-winning podcast where I was showrunner.

Player-Coach Approach

During tumultuous transitions such as the Arab Spring and 2016 U.S. presidential election, I helped manage global newsrooms from New York City, Abu Dhabi, and Silicon Valley. I also reported and edited from the field in the U.S., Middle East, and North Africa while supporting correspondents and colleagues. In Toronto, I led teams of content marketers, video producers, and content designers at Shopify while supporting efforts to educate e-commerce entrepreneurs. Early in the COVID-19 pandemic, I began creating and leading work to advance paediatric health and well-being.

Social Advocacy

Through occupational twists and turns, I've remained a storyteller at heart with curiosity as my compass. I’ve advocated for social change through articles in Entrepreneur, Inc., Yahoo, and HuffPost, among other publications. At The Wall Street Journal, I reported for eight months on overlooked sites that once produced nuclear weapons but could still pose contamination risks. Our interactive database, multimedia stories, and front-page series “Waste Lands” became a finalist for a Pulitzer Prize.